Your landing page’s weakest score is CTA.

Fix CTA
47Growth scoreupdated

category scores

category scoresShowHide

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

OpenAIin-product action
Google DeepMind
Anthropic
Mistral AI
Safe Superintelligence Inc.

Problems

  • no primary CTA anywhere on fold
  • only nav pills 'news'/'about' clickable
  • hero copy gives no next action
  • mobile fold equally action-free

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Google DeepMind
Anthropic
Mistral AI
Trust read
Induction LabsNo visible trust signal identified.
Anthropic"Anthropic is a public benefit corporation dedicated to securing its benefits and mitigating its risks."
OpenAIimplicit context OpenAI may benefit from pre-existing familiarity among its target audience.
Google DeepMindDated news entry "Introducing Gemini 3.8 Flash and 3.8 Flash Cyber — September 2026" showing an active release cadence
Mistral AIFeatured News card: "Mistral raises €3B to make sovereign, open-weight AI the…"
Safe Superintelligence Inc."We are an American company with offices in Palo Alto and Tel Aviv"

Mobile web

48Poor

The phone experience as a first-class citizen.

Induction Labs mobile capture for Mobile web

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Induction Labs’s headlineAI with intellectual curiosityWe're a research lab building intelligence that is intrinsically motivated to learn about the world.

Working

Could improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Induction Labs desktop capture for Information hierarchy

What works

What to improve