Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
60Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Three Learn more pills — Identical black pills repeat across cards, so no CTA reads as the primary action.
  2. Truncated fourth card — Card is cut mid-title at the viewport edge, signaling accidental cropping rather than intentional layout.
  3. Dual nav Gemini buttons — 'Build with Gemini' and 'Try Gemini' sit side by side at equal weight, splitting the top-right action.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Google DeepMind’s headline undersellsDeepMind InstituteBold thinking on AGI from the lab that pioneered the field

Working

  • 'Pioneered the field' asserts authority
  • AlphaGenome card names concrete outcome
  • Cards show real products, not stock art

Could improve

  • No unifying hero headline above carousel
  • Zero numbers or proof points in the fold
  • Card copy assumes prior product knowledge

Mobile web

58Fair

The phone experience as a first-class citizen.

Google DeepMind mobile capture for Mobile web

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Google DeepMind desktop capture for Trust

How Google DeepMind compares

Trust read

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Google DeepMind

How Google DeepMind compares

Recommended rewrites