EffiGovhttps://effigov.com/

Your landing page’s weakest score is CTA.

How EffiGov ranks

  1. 1.EffiGov77
  2. 2.Polimorphic70
  3. 3.Aunt Bertha / CivChat by Indigov64
  4. 4.Prompt.io (GovAI)62
  5. 5.Citibot59
Fix CTA
77Growth scoreupdated

category scores

CTA72Mobile web72
category scoresShowHide
CTA72Mobile web72

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

EffiGov

Problems

  • 'Book' feels committal, sales-gated
  • cheaper 'Try the live demo' demoted
  • no header language echo

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Hero headline block — Scales down too little — four tall lines push the primary CTA below the first viewport.
  2. Live briefing promo bar — Sticky promo deck stacks on top of the nav, spending header height on a secondary offer.
  3. Six-line body paragraph — Desktop-length copy wraps into six lines, further delaying the tap target.
  4. Wrapped eyebrow text — Letter-spaced label breaks onto two lines and adds vertical bloat above the headline.

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

EffiGov desktop capture for Information hierarchy

What works

What to improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

EffiGov desktop capture for Trust

How EffiGov compares

Trust read

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

EffiGov’s headlineAI phone agents, every department.Residents call the numbers they already know, and every line answers. A call can move from one department to the next, AI → AI or AI → staff, and residents never have to repeat themselves.

Working

Could improve