ImpriMedhttps://imprimedicine.com/

Your landing page’s weakest score is Trust.

How ImpriMed ranks

  1. 1.Gamgee68
  2. 2.ImpriMed58
  3. 3.Torigen Pharmaceuticals53
  4. 4.Ardent Animal Health53
Fix Trust
58Growth scoreupdated

category scores

Trust38CTA52
category scoresShowHide
Trust38CTA52

Trust

38Poor

Proof that the product is real, competent, and safe to try.

ImpriMed
Torigen Pharmaceuticals
Gamgee
Ardent Animal Health
Trust read
ImpriMedPhoto of a hand holding a 96-well assay plate on the "Ex Vivo CRO Services for Pharma" card
Gamgee"Hi, I'm Rosie and this is my dog dad Paul" patient story with a real photo watermarked THE AUSTRALIAN
Torigen PharmaceuticalsPhoto collage of real patient pets wearing branded "#PetsAgainstCancer" Torigen bandanas
Ardent Animal Health"A BREAKTHRU COMPANY" parent-company mark in the header logo

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ImpriMed
Gamgee
Torigen Pharmaceuticals

Problems

  • click feels costly — sales contact
  • small, tucked in nav corner
  • no CTA in hero on either capture
  • hidden behind hamburger on mobile

Mobile web

54Fair

The phone experience as a first-class citizen.

ImpriMed mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

ImpriMed desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

ImpriMed’s headlineImpriMed helps pharmaceutical companies connect the right drug to the right patientPioneering AI-driven Precision Medicine

Working

Could improve