Your landing page’s weakest score is Value props.
How Ardent Animal Health ranks
- 1.
Gamgee68
- 2.
ImpriMed58
- 3.
Ardent Animal Health53
- 4.
Torigen Pharmaceuticals53
53Growth scoreupdated
category scores
category scoresShowHide
Value props
42PoorTitle, subtitle, hero — do they sell the product's true value?
Ardent Animal Health’s headline vague
CUTTING-EDGE SCIENCE MEETS COMPASSIONATE CARE
Working
- Emotional warmth in "compassionate care"
- Hero image fits pet-health audience
- Clean, readable headline treatment
Could improve
- Headline could caption any health brand
- No subhead to explain the offering
- CTA sells content, not the product
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Ardent Animal Health | "A BREAKTHRU COMPANY" parent-company mark in the header logo |
| "Hi, I'm Rosie and this is my dog dad Paul" patient story with a real photo watermarked THE AUSTRALIAN | |
| Photo of a hand holding a 96-well assay plate on the "Ex Vivo CRO Services for Pharma" card | |
| Photo collage of real patient pets wearing branded "#PetsAgainstCancer" Torigen bandanas |
CTA
52FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Ardent Animal Health compares
Recommended rewrites
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
64FairThe phone experience as a first-class citizen.
What works
What to improve