Your landing page’s weakest score is Trust.
How Gamgee ranks
Trust
44PoorProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Gamgee | "Hi, I'm Rosie and this is my dog dad Paul" patient story with a real photo watermarked THE AUSTRALIAN |
| Photo of a hand holding a 96-well assay plate on the "Ex Vivo CRO Services for Pharma" card | |
| Photo collage of real patient pets wearing branded "#PetsAgainstCancer" Torigen bandanas | |
| "A BREAKTHRU COMPANY" parent-company mark in the header logo |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- 'Register' feels like paperwork
- no payoff named for the click
- nav says 'Register interest' instead
- waitlist framing, no value received
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
The first personalized cancer treatment protocol for dogs.
Working
Could improve
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
80StrongThe phone experience as a first-class citizen.

What works
What to improve
