Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

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Trust

44Poor

Proof that the product is real, competent, and safe to try.

Gamgee
Torigen Pharmaceuticals
Trust read
Gamgee"Hi, I'm Rosie and this is my dog dad Paul" patient story with a real photo watermarked THE AUSTRALIAN
ImpriMedPhoto of a hand holding a 96-well assay plate on the "Ex Vivo CRO Services for Pharma" card
Torigen PharmaceuticalsPhoto collage of real patient pets wearing branded "#PetsAgainstCancer" Torigen bandanas
Ardent Animal Health"A BREAKTHRU COMPANY" parent-company mark in the header logo

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Gamgee

Problems

  • 'Register' feels like paperwork
  • no payoff named for the click
  • nav says 'Register interest' instead
  • waitlist framing, no value received

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Gamgee’s headlineThe first personalized cancer treatment protocol for dogs.

Working

Could improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Gamgee desktop capture for Information hierarchy

What works

What to improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Gamgee mobile capture for Mobile web

What works

What to improve