Your landing page’s weakest score is CTA.

Fix CTA
64Growth scoreupdated

category scores

category scoresShowHide

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AkitaBox
Facilitronin-product action
Brightly (Asset Essentials)
Edviro
FMX

Problems

  • no action verb — reads as a label
  • two equal buttons split the click
  • payoff of the click is unclear
  • 5 words; not a single fixation

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

AkitaBox’s headline undersellsAssess & Optimize Your FacilitiesExtraordinary software for assessing and optimizing the operation and condition of your facilities – from boiler room to boardroom.

Working

  • Category named instantly for the ICP
  • Hero shows product capturing an asset
  • Four award badges as trust proof

Could improve

  • Subhead restates headline, adds no facts
  • No numbers or measurable outcomes
  • 'Extraordinary' is empty self-praise

Trust

62Fair

Proof that the product is real, competent, and safe to try.

AkitaBox desktop capture for Trust

How AkitaBox compares

Trust read

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

AkitaBox desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

AkitaBox mobile capture for Mobile web

What works

What to improve