Your landing page’s weakest score is Trust.
How HigherGov ranks
67Growth scoreupdated
category scores
category scoresShowHide
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| HigherGov | No visible trust signal identified. |
| "BACKED BY Y COMBINATOR" badge above the hero headline | |
| Compliance badges: "CMMC L2", "SOC 2 Type II", "FedRAMP® Moderate Authorization (In Progress)" | |
| "300+ teams have won billions with GovDash" line beside the customer logo strip | |
| implicit context Unanet (GovWin-alternative capture) — Deltek GovWin IQ may benefit from pre-existing familiarity among its target audience. | |
| Customer logo bar featuring AWS, MBP, C&S Companies, Henry Adams, Battelle, and Fluor |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
HigherGov’s headline undersells
Tools to Win. Insights to Lead.
Market intel and business development tools to find opportunities, build relationships, and win government contracts and grants
Working
- Subhead names the real outcome
- Bolds 'win government contracts and grants'
- Clear buyer category: govcon BD teams
Could improve
- H1 is generic — fits any product
- No numbers or proof points in fold
- Hero image decorates, never demonstrates
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
78FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How HigherGov compares
Recommended rewrites
Mobile web
78FairThe phone experience as a first-class citizen.
What works
What to improve