GrayPasshttps://www.graypass.org/

Your landing page’s weakest score is CTA.

How GrayPass ranks

  1. 1.Castle79
  2. 2.GrayPass74
  3. 3.Sardine72
  4. 4.Verosint70
  5. 5.Darwinium66
  6. 6.BioCatch66
Fix CTA
74Growth scoreupdated

category scores

CTA68Trust68
category scoresShowHide
CTA68Trust68

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

GrayPass
Castle

Problems

  • 'Request' feels gatekept, not instant
  • process word, no visitor payoff
  • 'Demo | Console' competes ambiguously

Trust

68Fair

Proof that the product is real, competent, and safe to try.

GrayPass
Sardine
Castle
Trust read
GrayPass"Backed by Y Combinator" badge beneath the hero CTA
Verosint"TRUSTED BY" customer logo wall (Fairfax County Public Schools, DAT Freight & Analytics, COPT Defense Properties, Loadli
CastleCustomer logo wall featuring Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, and Farfetch
Darwinium"Darwinium is recognized as a leading vendor in Liminal Link Index" analyst badge above the headline
SardineAnnouncement bar: "Sardine named a Leader in The Forrester Wave™: Financial Crime Management Solutions, Q3 2026"
BioCatch"Only BioCatch is trusted by 350+ of the world's most innovative, forward-thinking retail banks"

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

GrayPass’s headlineKnow who's still in control.Login proves who entered. Before a sensitive action executes, GrayPass checks whether the expected person is still in control and returns a decision your application can enforce.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

GrayPass desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

GrayPass mobile capture for Mobile web

What works

What to improve