Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Kyber
Owl.co
Adaptional
Trust read
Kyber"See how Kyber connects with Guidewire Claim Center" integration banner
AdaptionalDetailed claims-review product UI showing a Claims table (Loss State, Adjuster, Status, Findings) and Reserves charts
CLARA Analytics"Since 2017" longevity heading at the base of the fold
Gradient AINo visible trust signal identified.
Charlee.aiNo visible trust signal identified.
Owl.co"02 — IN PRODUCTION AT" logo strip with Sun Life, WSIB, Symetra, The Hartford, OneAmerica

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kyber

Problems

  • demo booking feels costly
  • no value promised for the click
  • doesn't echo 'Instantly' headline

Mobile web

72Fair

The phone experience as a first-class citizen.

Kyber mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Kyber desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Kyber’s headlineInstantly draft, review and send claims forms & correspondenceEnsure every notice is compliant, consistent, and personalized. Kyber automates the process so your adjusters can focus on providing the best policyholder experience.

Working

Could improve