Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Adaptional
Owl.co
Trust read
AdaptionalDetailed claims-review product UI showing a Claims table (Loss State, Adjuster, Status, Findings) and Reserves charts
CLARA Analytics"Since 2017" longevity heading at the base of the fold
Gradient AINo visible trust signal identified.
Charlee.aiNo visible trust signal identified.
Kyber"See how Kyber connects with Guidewire Claim Center" integration banner
Owl.co"02 — IN PRODUCTION AT" logo strip with Sun Life, WSIB, Symetra, The Hartford, OneAmerica

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Adaptional

Problems

  • 'Request' feels like asking, not getting
  • click yields waiting, not value
  • no secondary or lower-intent path

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Adaptional’s headlineAI-powered continuous claims reviewAudit 100% of claims. Catch compliance gaps, leakage, and reserve issues in real time.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Adaptional mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Adaptional desktop capture for Information hierarchy

What works

What to improve