Your landing page’s weakest score is Trust.

How Gradient Labs ranks

  1. 1.Gradient Labs69
  2. 2.Decagon67
  3. 3.Dust66
  4. 4.Unisson65
  5. 5.Sierra62
Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Sierra
Unisson
Trust read
Gradient LabsNo visible trust signal identified.
Unisson"Backed by Y Combinator" badge above the hero headline
DustNo visible trust signal identified.
SierraSierra Agent chat demo resolving "I don't recognize this $95 charge" and booking "Appointment booked"
Decagonimplicit context Decagon may benefit from pre-existing familiarity among its target audience.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Gradient Labs’s headline undersellsAI-native customer operations for financial servicesA suite of specialist agents for lending, disputes, and KYC with a platform that runs the operations in between.

Working

  • Names exact workflows: lending, disputes, KYC
  • Vertical focus is unmistakable
  • Illustration labels mirror real use cases

Could improve

  • No outcome or metric anywhere in fold
  • Describes the product, not the payoff
  • Zero emotional pull for ops buyers

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Gradient Labs desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Gradient Labs

How Gradient Labs compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Gradient Labs mobile capture for Mobile web

What works

What to improve