General Legalhttps://general.legal/

Your landing page’s weakest score is Trust.

How General Legal ranks

  1. 1.Eudia74
  2. 2.Axiom69
  3. 3.General Legal68
  4. 4.Crosby67
  5. 5.Priori Legal67
  6. 6.Lawtrades66
Fix Trust
68Growth scoreupdated

category scores

Trust44CTA72
category scoresShowHide
Trust44CTA72

Trust

44Poor

Proof that the product is real, competent, and safe to try.

General Legal
Eudia
Priori Legal
Axiom
Trust read
General LegalDomain-specific document photography ("Stock Purchase Agreement", "SAFE Side Letter") signaling legal focus
EudiaCustomer logo strip (Duracell, Asana, U.S. Air Force, CHS, Cargill) under "Trusted by industry-leading legal, procuremen
Crosby"Built By Lawyers, For Sales Teams, To Speed Up Time to Signature"
Priori Legal"WHO WE WORK WITH" logo bar featuring Meta, Hearst, Verizon, PNC, Stripe, NBCUniversal, The Clorox Company, Organon, Von
AxiomCustomer logo strip (Cisco, Danaher, Estée Lauder Companies, Ford)
LawtradesNo visible trust signal identified.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

General Legal
Crosby
Axiom
Priori Legal

Problems

  • competes with 'Get started' twice
  • 4 words, over one fixation
  • call feels heavier than self-serve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

General Legal’s headlineThe elite law firm for every company.We combine world-class attorneys with AI-native execution, making exceptional legal talent accessible across every matter.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

General Legal desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

General Legal mobile capture for Mobile web

What works

What to improve