Axiomhttps://axiomlaw.com/

Your landing page’s weakest score is Information hierarchy.

How Axiom ranks

  1. 1.Eudia74
  2. 2.Axiom69
  3. 3.General Legal68
  4. 4.Crosby67
  5. 5.Priori Legal67
  6. 6.Lawtrades66
Fix Information hierarchy
69Growth scoreupdated

category scores

Information hierarchy62Value props62
category scoresShowHide
Information hierarchy62Value props62

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Dual top nav rows — Two stacked navigation bars with 13+ links dilute attention before the headline registers.
  2. CLE webinar banner — The blue 'Free CLE Sept. 24' promo sits in the hero scan path and competes with the primary CTA as a third call to action.
  3. Chat and widget cluster — The 'Explore how we can help' bubble plus calendar and form icons stack three more competing actions at the bottom of the fold.
  4. Cookies Settings button — A visually broken, half-styled cookie control floats over the hero corner and reads as a rendering error.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Axiom’s headline vagueTurn AI into business outcomes. Start with Axiom.

Working

  • 70% cost-reduction stat card in the fold
  • Blue-chip logos (Cisco, Ford, Estée Lauder)
  • Mobile variant names real value: half the cost

Could improve

  • Desktop H1 never says legal talent
  • "Business outcomes" is a generic abstraction
  • No subhead to explain what Axiom does

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Axiom desktop capture for Trust

How Axiom compares

Trust read

Mobile web

76Fair

The phone experience as a first-class citizen.

Axiom mobile capture for Mobile web

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Axiom

How Axiom compares

Recommended rewrites