Fortohttps://forto.com/

Your landing page’s weakest score is Trust.

How Forto ranks

  1. 1.Zencargo71
  2. 2.Flexport68
  3. 3.Beacon68
  4. 4.Forto66
  5. 5.Derya57
Fix Trust
66Growth scoreupdated

category scores

Trust42Value props62
category scoresShowHide
Trust42Value props62

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Flexport
Zencargo
Derya
Beacon
Trust read
FortoNo visible trust signal identified.
DeryaLogo strip at bottom of fold (Stella Shipping Agency, Trans Orient, Umut Marine, Ande Log, TVO, Hyzmatdalar)
FlexportDashboard UI showing 'Exceptions' (Mechanical Delay, Under FDA Review) and 'SKUs in Transit' table with amounts, destina
BeaconProduct demo UI: "Maersk has been most reliable Shanghai → Felixstowe, with 91% of containers on time across 28 sailings
ZencargoCustomer logo strip (Swoon, SLG, Gelmart, Beauty Pie) on the mobile capture

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Forto’s headline undersellsGlobal shipping made easyFast, efficient, and sustainable B2B transport solutions powered by advanced tech and extensive logistics expertise

Working

  • Names the category instantly
  • Ease promise fits shipper pain
  • B2B qualifier filters the audience

Could improve

  • Adjective stack, zero specifics
  • No numbers or proof points in fold
  • Ship photo decorates, platform unseen

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Forto

How Forto compares

Recommended rewrites

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Forto desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Forto mobile capture for Mobile web

What works

What to improve