Flexporthttps://flexport.com/

Your landing page’s weakest score is Trust.

How Flexport ranks

  1. 1.Zencargo71
  2. 2.Flexport68
  3. 3.Beacon68
  4. 4.Forto66
  5. 5.Derya57
Fix Trust
68Growth scoreupdated

category scores

Trust62CTA64
category scoresShowHide
Trust62CTA64

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
FlexportDashboard UI showing 'Exceptions' (Mechanical Delay, Under FDA Review) and 'SKUs in Transit' table with amounts, destina
DeryaLogo strip at bottom of fold (Stella Shipping Agency, Trans Orient, Umut Marine, Ande Log, TVO, Hyzmatdalar)
FortoNo visible trust signal identified.
BeaconProduct demo UI: "Maersk has been most reliable Shanghai → Felixstowe, with 91% of containers on time across 28 sailings
ZencargoCustomer logo strip (Swoon, SLG, Gelmart, Beauty Pie) on the mobile capture

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Flexport
Zencargo
Forto
Beacon

Problems

  • 'Request' feels like a sales queue
  • two labels: demo vs Get Started
  • no immediate value in the click

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Flexport desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Flexport’s headlineAI-powered logistics for the real worldAutomate your logistics from factory floor to customer door with the world's most advanced technology platform for global trade. Flexport drives hard cost savings in your international freight forwarding while partnering with you to build a

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Flexport mobile capture for Mobile web

What works

What to improve