Beaconhttps://beacon.com/

Your landing page’s weakest score is Trust.

How Beacon ranks

  1. 1.Zencargo71
  2. 2.Beacon68
  3. 3.Flexport68
  4. 4.Forto66
  5. 5.Derya57
Fix Trust
68Growth scoreupdated

category scores

Trust48CTA68
category scoresShowHide
Trust48CTA68

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Beacon
Flexport
Zencargo
Trust read
BeaconProduct demo UI: "Maersk has been most reliable Shanghai → Felixstowe, with 91% of containers on time across 28 sailings
DeryaLogo strip at bottom of fold (Stella Shipping Agency, Trans Orient, Umut Marine, Ande Log, TVO, Hyzmatdalar)
FlexportDashboard UI showing 'Exceptions' (Mechanical Delay, Under FDA Review) and 'SKUs in Transit' table with amounts, destina
FortoNo visible trust signal identified.
ZencargoCustomer logo strip (Swoon, SLG, Gelmart, Beauty Pie) on the mobile capture

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Beacon
Zencargo
Forto

Problems

  • demo click feels sales-y, not value
  • prompt UI is decorative, not usable
  • competing 'Talk to Us' label in nav

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Beacon’s headlineFinancial clarity and operational control for your supply chainBeacon connects every freight contract, shipment and invoice on one platform, so finance and supply chain teams can have visibility and control over their operation.

Working

Could improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Beacon desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Beacon mobile capture for Mobile web

What works

What to improve