Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

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Trust

52Fair

Proof that the product is real, competent, and safe to try.

Fizz
A1Zap by A1Base
Discord
Trust read
FizzPhone mockups showing real Fizz feed UI with campus posts (Tulane, Stanford) and vote counts like 3.6k
A1Zap by A1Base"171,435+ sessions across A1Zap apps" counter alongside named campus badges (Harvard, UT Austin, Texas A&M, Oregon State
Geneva"Bumble Inc.'s acquisition of Geneva has officially closed" banner
DiscordDetailed product mockup showing Discord's real chat interface on a monitor plus a phone screen with a live group video c

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Fizz’s headline undersellsThe Gen Z Social AppJoin real, unfiltered conversations about everything happening in your world

Working

  • Instant audience targeting: Gen Z
  • "Real, unfiltered" hits emotion
  • Phone mockups show live feed

Could improve

  • No campus/community specificity
  • "Fizz's world" is vague
  • Zero proof numbers in copy

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fizz

How Fizz compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Fizz desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Fizz mobile capture for Mobile web

What works

What to improve