Your landing page’s weakest score is Value props.

Fix Value props
72Growth scoreupdated

category scores

category scoresShowHide

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Dalux’s headline undersellsConstruction Management Software for Every Phase of Construction

Working

  • Names the category instantly
  • 1,700,000 users is hard proof
  • Tier-1 logos: Skanska, VINCI, Jacobs

Could improve

  • No subhead — zero specifics
  • Hero image decorates, not demos
  • No outcome or emotion in headline

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Laptop taskbar backdrop — Video frame shows a desktop taskbar with app icons behind the trust copy, reading as broken UI.
  2. Blurry beige hero top — Out-of-focus frame fills the top third and pushes the headline halfway down the viewport.
  3. Cropped logo strip — "Hines" and "KAJIMA" are cut off at the edges, undermining the trust signal.

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Dalux desktop capture for Information hierarchy

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Dalux desktop capture for Trust

How Dalux compares

Trust read

CTA

80Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Dalux

How Dalux compares

Recommended rewrites