Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Airtasker
Wonolo
Premise
RentAHuman
TaskRabbit
Trust read
Field AgentNo visible trust signal identified.
RentAHuman"822,860 Rentable humans" counter on the mobile fold
TaskRabbit"Assembly service provided for IKEA" partner badge
AirtaskerTrustpilot 4.0 'Great' (13,330 reviews) badge under the hero CTAs
WonoloCustomer logo strip featuring Peloton, Apollo, American Freight, Uniqlo, and The Container Store
Premise"Trusted by Industry Leaders Worldwide" section with UNICEF and GIZ logos (mobile capture)

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Field Agent
Airtasker
RentAHuman
Wonolo
Premise

Problems

  • high-cost feel: promises sales call
  • four words, over the 3-word limit
  • no self-serve or product-value path
  • no payoff named in the copy

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Field Agent’s headlineReal-Time Retail Intelligence. Real-World Results.AI-powered insights from the industry's largest shelf and display network; delivering lightning-fast answers to your most critical questions.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Field Agent mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Field Agent desktop capture for Information hierarchy

What works

What to improve