Fernhttps://fernhq.com/

Your landing page’s weakest score is CTA.

How Fern ranks

  1. 1.Infinite72
  2. 2.Bridge72
  3. 3.Conduit72
  4. 4.Fern61
Fix CTA
61Growth scoreupdated

category scores

CTA52Trust52
category scoresShowHide
CTA52Trust52

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fern
Bridge
Conduit
Infinite

Problems

  • no action verb — reads as a label
  • audience split, no single primary CTA
  • arrow icon promises no payoff
  • 'Developer dashboard' feels gated

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Fern
Bridge
Trust read
FernCustomer logo row (Slope, OTOCO, Para, Ansa Research)
InfiniteSubheadline claim "First review: 1–2 days, not 30. Accounts and every payment rail are built in."
Bridge"a stripe company" mark next to the Bridge logo, reinforced by the banner "Stablecoin-backed cards are now integrated wi
Conduit"OUR CLIENTS" section label visible at the bottom of the mobile fold

Mobile web

62Fair

The phone experience as a first-class citizen.

Fern mobile capture for Mobile web

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Fern’s headlineGlobal money movements in record timeMove money across fiat, stablecoins, cryptocurrencies, and bank rails.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Fern desktop capture for Information hierarchy

What works

What to improve