Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Fed10
Plural Policy
Trust read
Fed10Real Fed10 workspace UI screenshot showing "New Thread", "Briefing", and "Agents" navigation
QuorumQuincy product UI mockup with query "What are the sponsors of the bills saying about artificial intelligence on social m
Plural Policy"Trusted by over 500 teams across advocacy, academia, and government affairs" above a logo row (Common Cause, NBCUnivers
Politico ProAnalysis carousel with real report thumbnails ("Tech Policy in the Midterms", "Defense Policy in the Midterms") plus "ES
LegiStormHero carousel showing real LegiStorm Pro product UI (Congressional Staff Directory and state map) on laptop, tablet, and

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fed10
Politico Pro
Quorum
Plural Policy

Problems

  • 'Book' feels costly and committal
  • no self-serve or low-friction path
  • small footprint vs huge headline
  • product UI shown but not clickable

Mobile web

68Fair

The phone experience as a first-class citizen.

Fed10 mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Fed10’s headlineAI tailored for the most ambitious policy professionalsBuilt for trusted coverage of every political signal across Congress, all fifty states, and 11,000+ municipalities, with every claim verified against its source.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Fed10 desktop capture for Information hierarchy

What works

What to improve