ESOhttps://eso.com/

Your landing page’s weakest score is Trust.

How ESO ranks

  1. 1.CareSwift71
  2. 2.ESO54
  3. 3.Fusion Narrate (Dolbey)54
Fix Trust
54Growth scoreupdated

category scores

Trust44CTA52
category scoresShowHide
Trust44CTA52

Trust

44Poor

Proof that the product is real, competent, and safe to try.

ESO
Fusion Narrate (Dolbey)
CareSwift
Trust read
ESOBanner: "D2i is now a part of ESO. Learn more."
CareSwiftEmbedded product UI: "New narrative" screen with "Call type: Medical" and "Disposition: Transported" fields
Fusion Narrate (Dolbey)Best in KLAS 2026 Computer-Assisted Coding badge with claim "#1 Best in KLAS for Computer-Assisted Coding since 2017"

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ESO
CareSwift

Problems

  • no CTA in hero, nav-only
  • hidden behind hamburger on mobile
  • noun phrase, no leading verb
  • demo = high-cost sales-call feel

Mobile web

54Fair

The phone experience as a first-class citizen.

ESO mobile capture for Mobile web

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

ESO’s headlineBetter Outcomes Start with Better InsightsData clarity is decision clarity. Empower your team with real-time intelligence to improve community health and safety outcomes.

Working

Could improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

ESO desktop capture for Information hierarchy

What works

What to improve