Your landing page’s weakest score is Trust.

How CareSwift ranks

  1. 1.CareSwift71
  2. 2.Fusion Narrate (Dolbey)54
  3. 3.ESO54
Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

CareSwift
Fusion Narrate (Dolbey)
Trust read
CareSwiftEmbedded product UI: "New narrative" screen with "Call type: Medical" and "Disposition: Transported" fields
Fusion Narrate (Dolbey)Best in KLAS 2026 Computer-Assisted Coding badge with claim "#1 Best in KLAS for Computer-Assisted Coding since 2017"
ESOBanner: "D2i is now a part of ESO. Learn more."

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CareSwift

Problems

  • demo booking = high-commitment click
  • 4 words, past single-fixation length
  • secondary link routes off-product

Mobile web

72Fair

The phone experience as a first-class citizen.

CareSwift mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

CareSwift desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

CareSwift’s headlineFaster EMS narratives. Your agency's standards.CareSwift helps crews address missing or unclear details, then drafts an editable narrative using your agency's standards. Providers review it and copy it into the ePCR your agency already uses.

Working

Could improve