Your landing page’s weakest score is Value props.

Fix Value props
41Growth scoreupdated

category scores

category scoresShowHide

Value props

32Poor

Title, subtitle, hero — do they sell the product's true value?

Enel X’s headline vagueCambia il sito, non la nostra energiaTutte le soluzioni Enel X per imprese e PA ora ti aspettano su www.enel.it.

Working

  • Memorable brand-consistent wordplay
  • Clear redirect target: www.enel.it
  • Names audience: imprese e PA

Could improve

  • No product value stated at all
  • Zero specifics or outcomes
  • Hero image decorates, shows nothing

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Condor Energy
Amperon
Voltus
GridBeyond
Trust read
Enel Ximplicit context Enel X may benefit from pre-existing familiarity among its target audience.
Condor Energy"Backed by Y Combinator" badge above the headline
GridBeyond"Backed by leading global investors" section with SAMSUNG logo (mobile)
Voltus"Voltus pays thousands of commercial, industrial, and residential energy users to support grid reliability." with a part
Amperon"Join 150+ energy leaders leveraging AI innovations to get 3x more accurate forecasting"

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

www.enel.it
Enel X

How Enel X compares

Recommended rewrites

Mobile web

44Poor

The phone experience as a first-class citizen.

Enel X mobile capture for Mobile web

What works

What to improve

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Enel X desktop capture for Information hierarchy

What works

What to improve