AMPhttps://ampsortation.com/

Your landing page’s weakest score is Trust.

How AMP ranks

  1. 1.AMP65
  2. 2.Molg61
  3. 3.Revise Robotics56
  4. 4.Glacier52
Fix Trust
65Growth scoreupdated

category scores

Trust52CTA58
category scoresShowHide
Trust52CTA58

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Molg
Glacier
Trust read
AMPNo visible trust signal identified.
Revise Robotics"Backed by Y Combinator" badge in the footer
MolgPartner logo bar "Partnering to drive circularity at scale" featuring HP, ABB, Dell Technologies, Sims Lifecycle Service
Glacier"Glacier has been named one of FAST COMPANY'S MOST INNOVATIVE COMPANIES of 2026" announcement bar

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AMP

Problems

  • 'Contact' feels costly, sales-y
  • no value promised for the click
  • small footprint vs. giant headline
  • no secondary low-commitment path

Mobile web

62Fair

The phone experience as a first-class citizen.

AMP mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

AMP’s headlineCAPTURE MORE VALUEAMP designs, builds, and operates advanced, cost-competitive facilities to process single-stream recycling and municipal solid waste using artificial intelligence.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

AMP desktop capture for Information hierarchy

What works

What to improve