Your landing page’s weakest score is CTA.

Fix CTA
51Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Congruent
Zendar
Arbe Robotics
Provizio

Problems

  • no CTA anywhere above the fold
  • nav links are only clickable paths
  • mobile fold is video with no action

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Echodyne’s headline vagueRadar ReinventedMulti-Mission. Multi-Domain. Multi-Modal.

Working

  • Bold, memorable two-word claim
  • Desktop video shows radars deployed in field
  • Category (radar) is instantly clear

Could improve

  • No outcome, spec, or number anywhere
  • "Multi-" triple is jargon, not value
  • Mobile hero frame is an illegible blur

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Echodyne desktop capture for Trust

How Echodyne compares

Trust read

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Echodyne desktop capture for Information hierarchy

What works

What to improve

Mobile web

54Fair

The phone experience as a first-class citizen.

Echodyne mobile capture for Mobile web

What works

What to improve