Your landing page’s weakest score is Trust.

Fix Trust
58Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

E1O
Halliday Glasses
Rokid Glasses
Trust read
E1OProduct shot of the glasses with the "NO CAMERA." annotation reinforcing the camera-free claim
Ray-Ban Meta (Meta AI Glasses)implicit context Ray-Ban Meta (Meta AI Glasses) may benefit from pre-existing familiarity among its target audience.
Even RealitiesNo visible trust signal identified.
Rokid GlassesReal product photography of the glasses hardware in the hero plus a visible multi-product lineup (Rokid AR Spatial, Roki
Halliday GlassesIn-lens product UI demo showing a live schedule overlay ("Lunch with Alex, 12:30 PM") inside the G2 glasses
Frame by Brilliant LabsNo visible trust signal identified.

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

E1O
Ray-Ban Meta (Meta AI Glasses)
Halliday Glasses
Even Realities
Rokid Glasses
Frame by Brilliant Labs

Problems

  • no verb — reads as a label
  • nav-link size, no hero button
  • waitlist feel, unclear payoff
  • hero CTAs only scroll the page

Mobile web

58Fair

The phone experience as a first-class citizen.

E1O mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

E1O desktop capture for Information hierarchy

What works

What to improve

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

E1O’s headlineYour AI. Out in the world.Follow your coding agents. Catch up on email. A personal assistant, in your glasses.

Working

Could improve