Frame by Brilliant Labshttps://brilliant.xyz/

Your landing page’s weakest score is Value props.

How Frame by Brilliant Labs ranks

  1. 1.Ray-Ban Meta (Meta AI Glasses)71
  2. 2.Halliday Glasses68
  3. 3.Rokid Glasses64
  4. 4.Even Realities62
  5. 5.E1O58
  6. 6.Frame by Brilliant Labs48
Fix Value props
48Growth scoreupdated

category scores

Value props22Trust44
category scoresShowHide
Value props22Trust44

Value props

22Poor

Title, subtitle, hero — do they sell the product's true value?

Frame by Brilliant Labs’s headline vagueBrilliant Labs

Working

  • Bold cinematic hero video
  • Clean single ORDER NOW CTA
  • Strong brand mark treatment

Could improve

  • No headline states what product is
  • No subhead or proof points at all
  • Hero blurs the product instead of showing it

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Halliday Glasses
Rokid Glasses
Trust read
Frame by Brilliant LabsNo visible trust signal identified.
E1OProduct shot of the glasses with the "NO CAMERA." annotation reinforcing the camera-free claim
Ray-Ban Meta (Meta AI Glasses)implicit context Ray-Ban Meta (Meta AI Glasses) may benefit from pre-existing familiarity among its target audience.
Even RealitiesNo visible trust signal identified.
Rokid GlassesReal product photography of the glasses hardware in the hero plus a visible multi-product lineup (Rokid AR Spatial, Roki
Halliday GlassesIn-lens product UI demo showing a live schedule overlay ("Lunch with Alex, 12:30 PM") inside the G2 glasses

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Frame by Brilliant Labs desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Frame by Brilliant Labs mobile capture for Mobile web

What works

What to improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Frame by Brilliant Labs

How Frame by Brilliant Labs compares

Recommended rewrites