Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
73Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Announcement banner — The '2026 State of AI' banner is the first element in the scan path and pulls attention to a content exit before the headline.
  2. Explore the Platform button — Outlined secondary CTA sits at nearly the same size and position as 'Request Demo', splitting the click decision.
  3. Nav dropdown row — Five nav items, four with dropdowns, plus Login create multiple exit paths competing with the demo CTA.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Dealpath
Agora

Problems

  • 'Request' feels costly, sales-gated
  • no echo of headline promise
  • no low-friction product entry

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Dealpath’s headlineThe AI-Powered Operating System for Real Estate InvestingCommand Your Data. Compound Portfolio Value.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Dealpath mobile capture for Mobile web

What works

What to improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Dealpath desktop capture for Trust

How Dealpath compares

Trust read