Archerhttps://archer.re/

Your landing page’s weakest score is Value props.

How Archer ranks

  1. 1.Dealpath73
  2. 2.Agora70
  3. 3.Buildout69
  4. 4.Archer68
  5. 5.Blooma66
  6. 6.PARES AI61
Fix Value props
68Growth scoreupdated

category scores

Value props62CTA68
category scoresShowHide
Value props62CTA68

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Archer’s headline undersellsAccelerate your parsing and close more dealsAutomate underwriting, analyze deals, and track your deal pipeline – all in one place. Archer's platform powers multifamily professionals by automating CRE.

Working

  • Outcome named: close more deals
  • Subhead lists real jobs to be done
  • Hero shows actual underwriting UI

Could improve

  • 'Parsing' is jargon buyers won't own
  • No numbers or time-saved proof
  • 'Automating CRE' repeats the subhead

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Archer
Agora
PARES AI
Dealpath
Buildout

Problems

  • 'Request' feels like asking a favor
  • click buys a sales call, not value
  • no self-serve or instant payoff path

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Archer desktop capture for Trust

How Archer compares

Trust read

Mobile web

68Fair

The phone experience as a first-class citizen.

Archer mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Archer desktop capture for Information hierarchy

What works

What to improve