Your landing page’s weakest score is Mobile web.

Fix Mobile web
50Growth scoreupdated

category scores

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Mobile web

36Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Cookie consent banner — Dead blocker covers the bottom half of the fold and buries the register CTA, with 'Accept All Cookies' styled as the biggest button on the page.
  2. Neon headline block — 'BEHAVIORAL SECURITY IN THE AGE OF AI' wraps into four oversized lines that consume most of the viewport and push the CTA off-screen.
  3. Truncated subhead text — 'and the launch of Darktrace / SECURE AI' is clipped mid-line behind the cookie banner, reading as broken.
  4. Eyebrow headline stack — 'A DARKTRACE LAUNCH BROADCAST' wraps into four lines of mixed sizes, doubling the headline stack before the value statement even starts.

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Darktrace’s headline vagueBEHAVIORAL SECURITY IN THE AGE OF AIUnveiling the new Darktrace Behavioral Defense Platform and the launch of Darktrace / SECURE AI.

Working

  • Concrete date CTA: September 22 | Register now
  • Names the new platform and SECURE AI
  • Bold, high-energy launch framing

Could improve

  • No outcome or benefit stated anywhere
  • Event promo replaces product value prop
  • "Age of AI" phrasing fits any vendor

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Darktrace desktop capture for Trust

How Darktrace compares

Trust read

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Darktrace desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Darktrace

How Darktrace compares

Recommended rewrites