Your landing page’s weakest score is CTA.

Fix CTA
74Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Abnormal AI
SentinelOne
Cynet

Problems

  • passive verb 'See', not 'Get'/'Start'
  • three demo labels compete on one fold
  • 4 words, over the 3-word ideal
  • ambiguous: video, tour, or sales call?

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Abby chat overlay — Chat message intrudes into the first viewport, crowding the fold and adding a tap blocker between the visitor and the page.
  2. Truncated banner link — "Register for our Dallas event" runs off the right edge of the viewport, signaling the promo bar was not rebuilt for mobile widths.
  3. See It in Action button — Primary CTA keeps desktop proportions at roughly half the column width instead of a thumb-friendly near-full-bleed button.

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Abnormal AI desktop capture for Information hierarchy

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Abnormal AI desktop capture for Trust

How Abnormal AI compares

Trust read

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Abnormal AI’s headlineWe Stop Attacks Others Can'tThe Behavioral Security Platform for the AI era.

Working

Could improve