Your landing page’s weakest score is Value props.

Fix Value props
56Growth scoreupdated

category scores

category scoresShowHide

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

CrowdStrike’s headline vagueBest of Fal.Con 2026Relive the biggest moments from the cybersecurity event of the year.

Working

  • Clear CTA: "Register now"
  • Proof point: Gartner Peer Insights card
  • Brand energy from event imagery

Could improve

  • Hero sells an event, not the product
  • No breach-stopping outcome named
  • Zero numbers or specifics in the fold

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Register now button — Same red weight as the header's Start free trial, splitting the fold between event registration and product trial.
  2. Three-card news ticker — Three equal-weight linked headlines add a third competing message layer inside the first viewport.
  3. Fal.Con Digital banner — Top-of-page red bar with its own Learn more link siphons the first glance before the value prop.
  4. Utility link row — Five exit links (Blog, Careers, Contact us, etc.) sit above the nav, inflating leak paths before any message lands.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

CrowdStrike desktop capture for Trust

How CrowdStrike compares

Trust read

Mobile web

58Fair

The phone experience as a first-class citizen.

CrowdStrike mobile capture for Mobile web

What works

What to improve

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CrowdStrike

How CrowdStrike compares

Recommended rewrites