Your landing page’s weakest score is Trust.

Fix Trust
76Growth scoreupdated

category scores

category scoresShowHide

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
Crimson"TRUSTED BY LEADING LITIGATION PRACTICES" logo strip with Duane Morris, Peters & Peters, Humphries Kerstetter, Clarion,
Harvey"We Raised $550M at a $15.5B Valuation" announcement banner (mobile capture)
Wexler AI"Our customers include" logo strip with Herbert Smith Freehills Kramer, Clifford Chance, and Goodwin
LegoraNo visible trust signal identified.
Robin AIProduct chat UI screenshot answering "What are the different laws that govern each contract?" across "124 Documents" wit
LuminanceGartner Peer Insights 4.7/5 rating badge

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Crimson
Wexler AI

Problems

  • 'Request' feels costly, sales-gated
  • header says 'Request demo', hero adds 'a'
  • no low-friction alternative path

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Crimson’s headlineAI for high-stakes litigationPurpose-built for the world's most complex disputes. Analyze thousands of documents, find key evidence, and prepare for trial – in hours, not weeks.

Working

Could improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Crimson mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Crimson desktop capture for Information hierarchy

What works

What to improve