Your landing page’s weakest score is Trust.
How Crimson ranks
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Crimson | "TRUSTED BY LEADING LITIGATION PRACTICES" logo strip with Duane Morris, Peters & Peters, Humphries Kerstetter, Clarion, |
| "We Raised $550M at a $15.5B Valuation" announcement banner (mobile capture) | |
| "Our customers include" logo strip with Herbert Smith Freehills Kramer, Clifford Chance, and Goodwin | |
| No visible trust signal identified. | |
| Product chat UI screenshot answering "What are the different laws that govern each contract?" across "124 Documents" wit | |
| Gartner Peer Insights 4.7/5 rating badge |
CTA
70FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- 'Request' feels costly, sales-gated
- header says 'Request demo', hero adds 'a'
- no low-friction alternative path
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
AI for high-stakes litigation
Purpose-built for the world's most complex disputes. Analyze thousands of documents, find key evidence, and prepare for trial – in hours, not weeks.
Working
Could improve
Mobile web
80StrongThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
