Cradlehttps://cradle.bio/

Your landing page’s weakest score is CTA.

How Cradle ranks

  1. 1.Cradle74
  2. 2.Bioptimus66
  3. 3.EvolutionaryScale60
  4. 4.Basecamp Research57
  5. 5.Anto Biosciences53
Fix CTA
74Growth scoreupdated

category scores

CTA64Trust68
category scoresShowHide
CTA64Trust68

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cradle
Bioptimus

Problems

  • 'Discuss' feels like a sales call
  • no CTA in the hero itself
  • small footprint vs. headline
  • no value payoff in label

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
CradleNews bar: "Lundbeck partners with Cradle to discover and optimize brain disorder treatments"
Anto Biosciences"Backed by Y Combinator" badge beneath the ANTO wordmark
Basecamp ResearchNo visible trust signal identified.
EvolutionaryScale"EvolutionaryScale is joining forces with Biohub. Learn more at biohub.org" announcement bar
Bioptimus"Trusted by 16 of the top 20 pharma companies | 1,000+ institutions worldwide"

Mobile web

76Fair

The phone experience as a first-class citizen.

Cradle mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Cradle’s headlineEngineer better proteins, faster.Leverage AI to generate protein candidates and improve their properties. More breakthroughs in fewer experiments — guided by your own experimental data.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Cradle desktop capture for Information hierarchy

What works

What to improve