Basecamp Researchhttps://basecamp-research.com/

Your landing page’s weakest score is CTA.

How Basecamp Research ranks

  1. 1.Cradle74
  2. 2.Bioptimus66
  3. 3.EvolutionaryScale60
  4. 4.Basecamp Research57
  5. 5.Anto Biosciences53
Fix CTA
57Growth scoreupdated

category scores

CTA42Trust42
category scoresShowHide
CTA42Trust42

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Basecamp Research
Bioptimus
Cradle
EvolutionaryScale

Problems

  • nav pill only, no hero CTA
  • noun label, no action verb
  • hidden behind MENU on mobile
  • contact form feels high-cost

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Cradle
Bioptimus
Anto Biosciences
EvolutionaryScale
Trust read
Basecamp ResearchNo visible trust signal identified.
Anto Biosciences"Backed by Y Combinator" badge beneath the ANTO wordmark
CradleNews bar: "Lundbeck partners with Cradle to discover and optimize brain disorder treatments"
EvolutionaryScale"EvolutionaryScale is joining forces with Biohub. Learn more at biohub.org" announcement bar
Bioptimus"Trusted by 16 of the top 20 pharma companies | 1,000+ institutions worldwide"

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Basecamp Research’s headlineBEYOND KNOWN BIOLOGYThe future of medicine lies in reprogramming the body to repair itself. We design the models and the medicines to teach it how.

Working

Could improve

Mobile web

62Fair

The phone experience as a first-class citizen.

Basecamp Research mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Basecamp Research desktop capture for Information hierarchy

What works

What to improve