Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Coval
Bluejay
Hamming AI
Vocera (Roark)
Trust read
Coval"Coval raises $28M Series A to make voice AI deployment-ready" funding banner
BluejayCustomer logo bar featuring Google, DoorDash, Navan, Abridge, Tekion, Presto, Hippocratic AI, 11x, Lendflow, Aurelian
Hamming AI"First test report in under 10 mins • SOC 2 Type II • HIPAA (BAA available)" strip under the CTA
Cekura"New: Voice AI Orchestration Benchmarks — Retell, Vapi, Pipecat, LiveKit & more" announcement bar
Vocera (Roark)SOC 2 TYPE II | HIPAA BAA | BACKED BY YC badge row beneath the CTA
FixaLive prompt composer with "Import from GitHub" and "Connect MCP tools" actions showing real product UI

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Twin equal-weight CTAs — "Request a Demo" and "Start Free Trial" share identical gray styling, so neither reads as the primary action.
  2. Get Started button — Third same-styled CTA in the header competes with the hero pair and splits the conversion path.
  3. Announcement banner link — Series A banner is the first tappable element and pulls attention off-page before the value prop lands.
  4. Particle visual — Abstract dot cloud occupies the lower third without communicating what Coval's product does or shows.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Coval

How Coval compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Coval’s headlineScale voice AI agents with confidence.Coval gives teams the voice AI testing, evals, and QA loop to prove what works before launch, catch failures in production, and keep improving agent performance.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Coval mobile capture for Mobile web

What works

What to improve