Your landing page’s weakest score is Trust.

How Comprehensive ranks

  1. 1.Pequity72
  2. 2.Comprehensive70
  3. 3.Openroll68
  4. 4.Complete67
Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Comprehensive
Pequity
Trust read
ComprehensiveG2 Winter 2026 badges: "High Performer," "Best Support," "Easiest To Do Business With"
OpenrollProduct screenshot showing agent workflow steps like "Exploring salary band structure and column names"
Pequity"Pequity joins ADP" banner and "An ADP Company" logo lockup
CompleteCompy agent product UI showing a real chat exchange: "Bands updated in table — I replaced all Engineering bands with upd

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Comprehensive
Pequity

Problems

  • demo click feels costly
  • nav says 'Schedule Demo', hero adds 'a'
  • free offer buried in nav
  • no low-commitment path in hero

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Comprehensive’s headlineThe AI-powered, fully-customizable compensation platformPlan, communicate, and benchmark compensation with full configurability — and zero spreadsheets. #PayPeople

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Comprehensive desktop capture for Information hierarchy

What works

What to improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Comprehensive mobile capture for Mobile web

What works

What to improve