Your landing page’s weakest score is Trust.
How Comprehensive ranks
- 1.
Pequity72
- 2.
Comprehensive70
- 3.
Openroll68
- 4.
Complete67
Trust
58FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Comprehensive | G2 Winter 2026 badges: "High Performer," "Best Support," "Easiest To Do Business With" |
| Product screenshot showing agent workflow steps like "Exploring salary band structure and column names" | |
| "Pequity joins ADP" banner and "An ADP Company" logo lockup | |
| Compy agent product UI showing a real chat exchange: "Bands updated in table — I replaced all Engineering bands with upd |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- demo click feels costly
- nav says 'Schedule Demo', hero adds 'a'
- free offer buried in nav
- no low-commitment path in hero
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
The AI-powered, fully-customizable compensation platform
Plan, communicate, and benchmark compensation with full configurability — and zero spreadsheets. #PayPeople
Working
Could improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
80StrongThe phone experience as a first-class citizen.

What works
What to improve
