Your landing page’s weakest score is Trust.
How Complete ranks
- 1.
Pequity72
- 2.
Comprehensive70
- 3.
Openroll68
- 4.
Complete67
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Complete | Compy agent product UI showing a real chat exchange: "Bands updated in table — I replaced all Engineering bands with upd |
| Product screenshot showing agent workflow steps like "Exploring salary band structure and column names" | |
| G2 Winter 2026 badges: "High Performer," "Best Support," "Easiest To Do Business With" | |
| "Pequity joins ADP" banner and "An ADP Company" logo lockup |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels like a sales cycle
- 'Request' asks permission, no value
- no self-serve or instant payoff path
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Complete’s headline
AI Native Compensation Without the Complication
Less time on comp admin. More time on the decisions that actually move people.
Working
Could improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
76FairThe phone experience as a first-class citizen.
What works
What to improve