Your landing page’s weakest score is CTA.

Fix CTA
54Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Norra
Cohesive Healthcare (Cohesive Solutions / Asset management for healthcare)
CenTrak
AiRISTA

Problems

  • no hero CTA button at all
  • only nav links and Login visible
  • segment cards look like headings
  • no path to demo or trial

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Cognosos
Cohesive Healthcare (Cohesive Solutions / Asset management for healthcare)
AiRISTA
Trust read
CognososReal product shots: RTLS dashboard with facility map, mobile app UI, and yellow Cognosos tracking tags in the Healthcare
NorraNo visible trust signal identified.
Cohesive Healthcare (Cohesive Solutions / Asset management for healthcare)"100 interviews – 5 countries – 4 industries" research study stat line
CenTrakNo visible trust signal identified.
AiRISTA"+25% Faster emergency response" stat beside the Staff Safety demo card
Asset Butler (by Infinite Leap / Sonitor ecosystem)No visible trust signal identified.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Cognosos desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Cognosos mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Cognosos’s headlineKnow every move.Location revealed. AI refined. Process perfected.

Working

Could improve