Your landing page’s weakest score is Trust.
How Clarity.fm ranks
72Growth scoreupdated
category scores
category scoresShowHide
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Clarity.fm | "VERIFIED EXPERT — Kate Kendall, Founder and CEO of CloudPeeps. Created The Fetch." |
| No visible trust signal identified. | |
| "#1 business plan software for ideation by Forbes" badge above the headline | |
| Embedded survey demo UI: "Which logo do you prefer for a coffee brand?" with Option A/B vote results and "Collecting res | |
| implicit context Wynter may benefit from pre-existing familiarity among its target audience. | |
| Press logo bar: WSJ, AD, Bustle, Fast Company, Forbes |
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Top startups.com banner — Two outbound startups.com links sit above the logo and pull first attention off-site before the pitch loads.
- Nav link cluster — Categories, search, Dashboard, Browse, Answers all weighted equally — five exits competing with the hero scan path.
- Expert topic tags — Five same-weight tag chips stacked directly above the CTA add a processing step between headline and action.
- Learn More link — Low-contrast white text on busy photo; a secondary action that is barely legible and splits the CTA moment.
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Clarity.fm’s headline
Startup Advice from World Class Experts
VERIFIED EXPERT — Kate Kendall. Founder and CEO of CloudPeeps. Created The Fetch.
Working
Could improve
CTA
80StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Clarity.fm compares
Recommended rewrites
Mobile web
82StrongThe phone experience as a first-class citizen.
What works
What to improve