Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

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Trust

54Fair

Proof that the product is real, competent, and safe to try.

CipherHealth
GetWellNetwork (Get Well)
Vital
Trust read
CipherHealth"TRUSTED BY LEADING HEALTH SYSTEMS" logo strip at the bottom of the desktop fold
Framewise Health"BACKED BY Y Combinator" badge
Memora HealthBanner: "Commure Raises $70M at $7B Valuation to Transform Healthcare Operations Using AI"
VitalProduct UI on phone mockup: "We estimate you'll be seen by a triage nurse around 12:10pm - 12:30pm" with live wait-time
GetWellNetwork (Get Well)Customer logo bar: OSF HealthCare, BayCare Medical Group, Carilion Clinic, Premier Health, U.S. Department of Veterans A
ArteraAI Agent chat demo showing a patient intake conversation ("Hi, my PCP sent me over for a GI consult. Can you help with t

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CipherHealth
Framewise Health
Vital
Artera

Problems

  • 5 words, no leading action verb
  • vague — doesn't name the payoff
  • competes with 'Schedule Demo' in nav
  • 'Let us' frames the company, not visitor

Mobile web

62Fair

The phone experience as a first-class citizen.

CipherHealth mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

CipherHealth desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

CipherHealth’s headlineCare Coordination Infrastructure. Save your nurses 2–3 hours per shift.Governed Conversational AI Agents send, receive, triage, and close the loop across nurse rounding, patient outreach, and post-discharge follow-up — on every shift, every unit, and every patient.

Working

Could improve