Your landing page’s weakest score is CTA.

How Chipper Cash ranks

  1. 1.Wise79
  2. 2.Payoneer71
  3. 3.Chipper Cash70
  4. 4.SpotPay69
  5. 5.Remitly68
  6. 6.Revolut62
Fix CTA
70Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Download the app
Chipper Cash
SpotPay
Remitly
Payoneer
Revolut
Wise

Problems

  • no hero button on desktop
  • no 'free' despite free account
  • desktop CTA is nav-sized only
  • labels differ across viewports

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Chipper Cash
Remitly
Wise
Trust read
Chipper Cash"5,000,000+ Users" and "1,000,000+ Virtual Visa Chipper Cards Issued" in the Chipper Cash key figures strip
RevolutIn-app balance UI overlay showing "Personal £6,012" with an "Accounts" button
SpotPayNo visible trust signal identified.
WiseLive transfer calculator showing "1 USD = 0.8717 EUR" with lock icon and USD currency selector
RemitlyApp Store 4.9 stars 4.2M+ ratings
PayoneerLogo strip featuring eBay, Fiverr, Mastercard, Noon, Elegoo, and OpenSolar

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Chipper Cash desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Chipper Cash’s headlineMove Your Money FreelyYour free Chipper account unlocks international transfers, payment cards and investing for Africans.

Working

Could improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Chipper Cash mobile capture for Mobile web

What works

What to improve