Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

CellType
Insilico Medicine
Recursion
Trust read
CellTypeBanner: "CellType signs major strategic partnership with Senhwa Biosciences"
RecursionUnlocking the First Neuroscience Target for the Recursion and Genentech Collaboration
Insilico MedicinePipeline table rows showing "Out-licensed to Exelixis" and "Out-licensed to Menarini" with Phase I–III progress bars and
CellarityNo visible trust signal identified.
Deep GenomicsNo visible trust signal identified.
NoetikTissue data visualization with labeled gene markers (IFNG, GZMB, PDCD1, IL7R)

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CellType
Recursion
Noetik

Problems

  • 'Request' signals gated, costly click
  • text link, no button footprint
  • visually dwarfed by headline
  • no secondary CTA fallback

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

CellType’s headlineThe biological world model for drug developmentCellType learns the hidden structure of cellular and molecular state, then turns it into decision systems for drug development.

Working

Could improve

Mobile web

62Fair

The phone experience as a first-class citizen.

CellType mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

CellType desktop capture for Information hierarchy

What works

What to improve