Your landing page’s weakest score is Trust.

Fix Trust
51Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Insilico Medicine
Recursion
CellType
Noetik
Trust read
CellarityNo visible trust signal identified.
CellTypeBanner: "CellType signs major strategic partnership with Senhwa Biosciences"
RecursionUnlocking the First Neuroscience Target for the Recursion and Genentech Collaboration
Insilico MedicinePipeline table rows showing "Out-licensed to Exelixis" and "Out-licensed to Menarini" with Phase I–III progress bars and
Deep GenomicsNo visible trust signal identified.
NoetikTissue data visualization with labeled gene markers (IFNG, GZMB, PDCD1, IL7R)

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Recursion
Noetik
CellType

Problems

  • no primary CTA in the fold
  • only action is scroll prompt
  • nav 'Menu' hides all destinations
  • no path for partners or talent

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Cellarity’s headlineCellarity aims to solve complex diseases with medicines designed to correct the dynamic cell state.

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Cellarity mobile capture for Mobile web

What works

What to improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Cellarity desktop capture for Information hierarchy

What works

What to improve