Cascahttps://cascading.ai/

Your landing page’s weakest score is Trust.

How Casca ranks

  1. 1.Casca78
  2. 2.Baselayer72
  3. 3.Proximitty67
  4. 4.Abrigo64
Fix Trust
78Growth scoreupdated

category scores

Trust72CTA76
category scoresShowHide
Trust72CTA76

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
CascaAmerican Banker press bar: "Casca is rapidly changing the way Small Business Administration lenders originate smaller-do
Proximitty"Backed by Y Combinator" badge beside the hero CTA
Baselayer"Trusted by developers and industry leaders at 2,300+ financial institutions" (mobile capture)
AbrigoSee which AI use cases Gartner® identifies as "likely wins" for banking.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Casca

Problems

  • generic label, no headline echo
  • competes with nav 'Request a call'
  • no outcome named in copy

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Casca desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Casca mobile capture for Mobile web

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Casca’s headlineClose business loans 10x fasterFDIC-insured banks & non-bank lenders partner with Casca to automate 90% of manual effort in business loan origination

Working

Could improve