Baselayerhttps://baselayer.com/

Your landing page’s weakest score is Value props.

How Baselayer ranks

  1. 1.Casca78
  2. 2.Baselayer72
  3. 3.Proximitty67
  4. 4.Abrigo64
Fix Value props
72Growth scoreupdated

category scores

Value props58CTA68
category scoresShowHide
Value props58CTA68

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Baselayer’s headline vagueIdentity and risk for the agentic economy

Working

  • Hero mockup shows real agent verification
  • Bold positioning in an emerging category
  • Clean single CTA keeps focus

Could improve

  • No subhead explaining what it does
  • Headline is category label, not outcome
  • 2,300+ institutions proof buried below fold

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Baselayer
Casca
Abrigo

Problems

  • click feels costly — sales call
  • no low-commitment alternative
  • button small vs. huge headline

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Baselayer desktop capture for Trust

How Baselayer compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Baselayer desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Baselayer mobile capture for Mobile web

What works

What to improve