Fernhttps://buildwithfern.com/

Your landing page’s weakest score is Trust.

How Fern ranks

  1. 1.GitBook76
  2. 2.Mintlify73
  3. 3.ReadMe73
  4. 4.Fern67
  5. 5.Promptless63
Fix Trust
67Growth scoreupdated

category scores

Trust58CTA64
category scoresShowHide
Trust58CTA64

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Fern
Promptless
Trust read
FernRealistic docs product demo with "Create Agent" API reference and TypeScript code sample
PromptlessTestimonial: "Promptless dramatically speeds up my time-to-first-draft… my team literally calls me a 10x tech writer." —
MintlifyDetailed real product screenshot of the Mintlify docs UI showing the "Quickstart Guide" ('Start building intelligent doc
GitBookEmbedded product demo of a live GitBook docs site ("Welcome to Acme" with sidebar nav, search, and Ask AI)
ReadMeEmbedded live docs UI with Guides, Recipes, API Reference, Changelog, Discussions tabs

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fern
GitBook
Build site
ReadMein-product action
Mintlify

Problems

  • missing on mobile fold
  • no hero CTA under headline
  • 'Book a demo' visually dominates
  • small nav-sized footprint

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Fern’s headlineUpgrade your developer and agent experienceDocs, SDKs, and a CLI for your API. Built for the AI era.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Fern desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Fern mobile capture for Mobile web

What works

What to improve