Your landing page’s weakest score is CTA.

Fix CTA
78Growth scoreupdated

category scores

category scoresShowHide

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Bravi

Problems

  • 'Request' feels like a sales gate
  • no self-serve or trial path
  • demo delays value to a call

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Header nav links — Solutions, Industries, Pricing, About, EN, Log in — six exits at the same eye level as the header CTA, siphoning first-scan attention.
  2. Duplicate demo buttons — Hero 'Request a Demo' repeats the header button at identical lime weight, splitting the single-action signal across two spots.
  3. Faded logo strip — Trusted-by logos are so low-contrast against the dark ground that the 20+ manufacturers proof barely registers on scan.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Bravi’s headlineTechnical questions shouldn't slow your deals.Bravi gives manufacturers' field teams instant answers, so deals don't stall waiting for technical support.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Bravi desktop capture for Trust

How Bravi compares

Trust read

Mobile web

86Strong

The phone experience as a first-class citizen.

Bravi mobile capture for Mobile web

What works

What to improve